By Sahar Hashemi, Bobby Hashemi

An individual Can Do It chronicles the beginning and evolution of a profitable company dream. starting with the Hashemi siblings' first conversations (when the seed of the assumption was once planted) it follows the development of espresso Republic from marketing strategy to the current day. espresso Republic is now worthy round £50m with ninety shops round the UK.

This is a start-up company e-book for genuine humans. Sahar and Bobby take the reader step-by-step via each element of beginning and starting to be a company from asking 'why?' and writing the plan to hiring employees and letting move. The publication is illustrated all through with inspirational anecdotes from their very own event. it's a very own tale of dreaming, performing and succeeding supplying a myriad of classes for aspiring marketers and blowing aside the parable that purely 'special' humans begin winning companies.

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Additional info for Anyone Can Do It: Building Coffee Republic from Our Kitchen Table--57 Real-Life Laws on Entrepreneurship

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Rows and rows of plastic tubs filled with congealed crab mayo, congealed tuna mayo, congealed egg mayo and ashen slices of what once passed (a long, long time ago) for roast beef, the sort which had seen better days in the eighties. None of the above have even been turned over from the day before to hide the glutinous crusts that have formed on their surfaces. m. ) makes you a quick cappuccino on the side. You can’t decide whether you’re more worried that he hasn’t washed his hands because he might have been to the bathroom, or because he’s touched the food that I’ve described above!

By the end of 1994 what we both didn’t realise was that we had subconsciously made the big break from our comfort zones. We had cut the umbilical cord. Although we spent 1993 in a bit of a daze during a year of mixed emotions, questions, and ups and downs, by the end of 1994 we were fairly restored. We had made the changes in our personal outlooks that we had needed to make. Changes which had it not been for our father’s death we probably would never have made. Our time off also gave us time to clarify what we wanted out of life and our careers.

You show the first symptoms of commitment. Law 9: You can’t be a half-hearted entrepreneur We don’t believe in toe-dipping in entrepreneurship. You need to commit to it. We know that phrase sounds more than a little overused. Let’s face it – everyone talks about commitment. But don’t ignore commitment because it’s become a cliché. It really is a key ingredient for success. On the road between your great idea and your viable business lies a minefield of fears, obstacles, rejections and discouragements.

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