By Yunxia Zhu

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The theory addresses the psychological defenses people marshal to cope with the potential for terror engendered by the awareness of their own mortality. TMT is particularly well-suited * Jeff Greenberg is Professor of Psychology at the University of Arizona. He codeveloped terror management theory and its associated research program, coauthored a variety of articles and chapters pertinent to understanding the causes and consequences of terrorist acts, and also coauthored the book In the Wake of 9/11: The Psychology of Terror.

Researchers have used diverse ways of heightening awareness of mortality—or inducing mortality salience (MS)—such as asking people to write about their death, having them view gory accident footage or stand near a funeral home, and even presenting the word death subliminally, outside of conscious awareness. 4 For instance, after MS, Americans derogate American and foreign critics of the United States, Canadians derogate those who criticize Canada, and conservative and liberal Americans allocate high levels of painfully spicy hot sauce to another student who criticized conservatives and liberals, respectively.

Bush and his policies, rallying instead in support of Barack Obama’s voice of change and revitalized Americanism. At the same time, however, long-standing adherences to party-line beliefs seem as prevalent as ever, perhaps even strengthened by apocalyptic rhetoric reminiscent of the dire messages following the 9/11 attacks but now applied in the context of polarizing debates over border security and global warming. Hopefully, additional research will identify factors that reduce the tendency of death-related concerns to promote divisiveness in post-9/11 American culture.

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